JACK WILLS

YOUNG BRITS

Jack Wills approached us to develop a number of concepts for them to promote their Young Brits Campaign within a number of UK store windows.

 

Taking inspiration from the Union Flag, we added a conceptual twist and an element of hand finish to tie in with the brands own values, creating stencil vinyls that were placed directly on the glass to act as a guide for stores to paint themselves. 

 

CCLR created a complete guideline pack for store teams to follow individually, along with providing and distributing all paint and materials to each location.

 

Our inhouse team undertook installation of all elements across a number of flagship stores for the brand, including painting a giant 5 metre wide Union Jack across the top window in Covent Garden, London.

 

©2017 by CCLR.

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