To coincide with the brands focus on denim, Jack Wills invited CCLR to create a concept store in the basement space of their flagship shop in Carnaby Street, London.


Building on exploring the denim fits that the brand produced, we created the 'Jack Wills Good Jeans Shop'. The basement area was given a full takeover with hand illustrated and 'doodled' walls calling out the key benefits of the jean shapes, table displays for product merchandising, and refreshed seating and lighting to tie in with the theme.


The whole concept was brought to life in the store window to engage passing customers with a similar creative handwriting, combining a mixture of illustrations, vinyl and neon lighting.


©2017 by CCLR.


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